GRAPHIC DESIGN |
ideation - concept development
The beginning of any successful graphic design is an outstanding idea. Understanding your customer, creating an imaginative concept, and designing exciting pieces, are the keys to successful results. Shown here are samples of design concepts that were used as the basis for graphic designs projects.
print design
As design concepts are developed, they are applied to specific projects which must meet the customer demographics, as well as their desired aesthetic and the project's appropriate end use. Although a designer must follow defined criteria to meet these demands, it does not mean that the end product will be unimaginative or stale. Shown here are examples of graphics for a variety of print projects.
identity & branding
Your logo is a representation of your business or service work. It should be personal and unique to your brand. A logo is the building block of your entire branding identity, and the message you convey should be creative and clear. Here are samples of logos & branding materials.
photography
Images are key to creating a story, inspiring your audience, and compelling a response. Outstanding photography, in addition to graphic elements, is yet another way to develop the perfect visual for your desired response. Enjoy some of these original photos for previous design projects.
debriefing - results
The ideation process is often called "the fun part" of graphic design. But there is always life after the brainstorming and creative process. In order to make sure every design is working well for its intended purpose, an evaluation should be made to help tangibly measure success. Focus groups, surveys, and customer responses are often used to assess what worked best for the project.